Asana pricing: what each plan really costs a small team
As of October 8, 2026, Asana's pricing page lists four plans: Personal (free, for one or two people), Starter at $10.99 per user per month billed annually or $13.49 billed monthly, Advanced at $24.99 per user per month billed annually or $30.49 billed monthly, and Enterprise at a price set by sales. Asana AI is included on every paid plan, but heavier AI use is metered separately: AI requests cost $0.50 each when prepaid in usage packs, or $0.60 each on pay-as-you-go billing. AI Studio, the no-code builder for AI workflows, comes with a monthly credit allowance on paid plans and can be extended with paid tiers called AI Studio Plus and AI Studio Pro.
Those are the headline numbers. What a small team actually pays depends on three things the sticker price does not show: how seats are sold, which AI features the team will really use, and whether the work needs the features that sit only on Advanced. This page works through each, using Asana's own pricing page and help center as checked on the date above.
The four plans at a glance
The table below summarizes the published prices and the features most relevant to small teams. Prices are in US dollars; Asana's FAQ states that sales tax is applied based on billing address, and VAT or GST may apply depending on jurisdiction.
| Plan | Annual billing | Monthly billing | Who it is aimed at | Notable features |
|---|---|---|---|---|
| Personal | Free | Free | One or two people | 2 users collaborate free, list, board, and calendar views, 100MB per file |
| Starter | $10.99 per user per month | $13.49 per user per month | Small teams tracking projects | Timeline and Gantt views, reporting dashboards, unlimited automations, forms, custom fields, unlimited free guests |
| Advanced | $24.99 per user per month | $30.49 per user per month | Growing teams managing goals and capacity | Portfolios, goals, resource management, approvals and proofing, time tracking against estimates |
| Enterprise | Contact sales | Contact sales | Organizations across departments | SAML, SCIM, capacity planning, view-only licenses, admin controls |
The pricing page also advertises savings of "up to 18%" for yearly billing. On Starter, the gap between $13.49 and $10.99 is about 18.5% of the monthly price; on Advanced, the gap between $30.49 and $24.99 is about 18%.
What changed in plan names
Older guides refer to Asana Premium and Business. The current pricing page uses Starter and Advanced instead. When comparing third-party articles, check the date and plan names before trusting the numbers.
How Asana AI pricing works
The query "asana ai pricing" usually comes from someone who has seen AI features in Asana and wants to know whether they cost extra. The answer is: some do, and the structure has two separate meters.
Meter 1: AI requests for AI Teammates and Asana Dash
Asana's pricing FAQ defines an AI request as "one successful unit of work executed by AI Teammates or Asana Dash, which share a single pool of AI requests." Administrative tasks in Dash, such as prioritizing your day, are included at no extra cost. Failed, timed-out, or canceled tasks are not charged.
There are two ways to pay for requests beyond what is included:
- Prepaid usage packs: $0.50 per request, billed upfront. For annual customers, packs can be used at any time during the contract term with no monthly reset. For monthly customers, packs expire at the end of the month.
- Pay as you go: $0.60 per request, billed monthly in arrears, with an optional monthly spending cap.
The admin console shows a live dashboard of requests consumed and remaining, and the FAQ states that alerts fire at 65%, 85%, and 100% of the allotment. Admins can also switch AI request access on or off per user.
A worked example. A team whose AI Teammates complete 200 requests a month would pay $100 a month on prepaid packs, or $120 on pay as you go. That is in addition to seat costs. For a five-person Starter team billed annually ($54.95 a month in seats), 200 AI requests nearly doubles the monthly bill.
Meter 2: AI Studio credits
AI Studio is a separate system with its own unit, credits. Asana's help center describes three tiers:
- AI Studio Basic is provisioned automatically on paid plans. The monthly allowance per billing account is 50,000 credits on Starter, 75,000 on Advanced, and 200,000 on Enterprise and Enterprise+.
- AI Studio Plus is bought in-product with a credit card by Starter and Advanced customers. Credits come in increments of 100,000, up to 1 million per purchase, reset monthly, and stack on top of Basic credits. A Starter customer who buys a 100,000-credit Plus package therefore has 150,000 credits a month.
- AI Studio Pro is an annual package that includes 20 million credits for the term, with a builder list to control who consumes them.
The help article on AI Studio Plus explains the purchase flow and the stacking rule, but on October 8, 2026 it did not list a dollar price per credit package; the amount appears at checkout. Enterprise and Enterprise+ customers cannot pay for Plus by credit card and are directed to sales.
Why credit use is hard to predict
The help center explains that credits depend on four factors: the language model chosen, the volume of input data, the volume of output data, and how often a rule runs. Each model has an input and output multiplier. For example, the listed multipliers include 0.5 input and 5 output for GPT-5 mini, and 5 input and 25 output for Claude Sonnet 4.5. A rule that reads a 20-page attachment on every run will consume far more than one that reads a single paragraph.
For a small team, the practical approach is to build one workflow, run it for a week, and read the usage tab in the admin console (Billing, then AI Studio, then Usage), which lists credits used per rule. Only then estimate whether the Basic allowance is enough.
What seats really cost: the increment rule
The second hidden factor is how seats are sold. Asana's pricing FAQ states that seats are added in increments:
- 2 to 5 total users: increments of 1
- Up to 30 total users: increments of 5
- Up to 100 total users: increments of 10
- Up to 500 total users: increments of 25
- Above 500: increments of 50
For teams of five or fewer, this rarely matters. For a team of six or seven, it can. Under the rule as written, moving past five users means buying seats in blocks of five, so a seven-person team would be buying for ten seats.
Annual cost examples on Starter and Advanced
| Team size | Seats billed under the increment rule | Starter, annual billing | Advanced, annual billing |
|---|---|---|---|
| 3 | 3 | $395.64 a year | $899.64 a year |
| 5 | 5 | $659.40 a year | $1,499.40 a year |
| 7 | 10 | $1,318.80 a year | $2,998.80 a year |
| 12 | 15 | $1,978.20 a year | $4,498.20 a year |
The figures are seat cost only, calculated from the published per-user annual prices. They do not include tax, AI request packs, AI Studio Plus, or add-ons such as Timesheets and Budgets.
The seventh person is the expensive one. Going from five to seven people doubles the Starter bill under this rule. Teams near the threshold should confirm the seat count at checkout before committing to an annual plan.
Guests are free on Starter and above
The Starter plan lists "unlimited free guests" for collaborating with clients and partners. For agencies and teams with outside contributors, this is the most useful cost-saving detail on the page. Clients and partners who only need to see or comment on their part of the work can join as guests instead of taking paid seats. Check in a trial which actions a guest can take, since that decides who truly needs a seat.
Starter or Advanced: where the line falls
Most small teams decide between Starter and Advanced. The difference is $14 per user per month on annual billing, which for five people is $840 a year.
Starter covers most project work
Starter includes timeline and Gantt views, reporting dashboards, unlimited automations, forms, custom templates, and custom fields. For a team running client projects or internal launches, that is a complete toolkit. If the team has no need to roll several projects up into a portfolio view, or to compare estimated hours against actual hours, Starter is usually enough.
Advanced is for teams managing capacity and goals
Advanced adds portfolios, goals linked to work, resource management within a portfolio, approvals and proofing, time tracking that compares estimated and actual effort, and integrations with Salesforce, Tableau, and Power BI. These matter when a lead is balancing several people across several projects and needs to see who is overloaded, or when creative work runs through formal approval rounds.
A useful test: list the three things the team complains about most in the current tool. If none of them maps to a feature in the Advanced list above, Starter is the right plan.
The Personal plan's limit
The free Personal plan is described as being for one or two people and lists "2 users collaborate for free." It includes list, board, and calendar views and unlimited tasks, but not timeline, dashboards, or forms. A team of three or more will outgrow it quickly.
Costs to check before signing
A few items on Asana's pricing page and FAQ affect total cost and are easy to miss.
No refunds. The FAQ states that Asana does not offer refunds. Canceling before renewal keeps paid features until the end of the current period; after that, access to paid features and the data tied to them is lost. Teams unsure about a full year should start on monthly billing and switch once they are confident.
Add-ons are billed separately. Timesheets and Budgets is offered as an add-on to Starter, Advanced, or Enterprise. Compliance management and permissions management are Enterprise add-ons.
AI usage scales with adoption. Prepaid packs and pay as you go are metered per request. A team that adopts AI Teammates enthusiastically can generate a bill that grows faster than headcount. The spending cap on pay as you go is worth setting from day one.
Nonprofit discounts exist. The FAQ states that eligible nonprofits can get a discount on Starter or Advanced annual plans.
When per-seat pricing stops fitting
Per-seat pricing works well when every seat is used daily. It fits less well when a team has several occasional contributors who cannot be treated as guests, or when the team sits just past a seat-increment threshold. In those situations, it is worth pricing the same team on tools with different counting rules, such as tools that count only active editors, or that offer free tiers sized for small teams. The comparison with Asana sets out one alternative's limits side by side, and the full comparison list covers others.
A three-step way to decide this week
- Count real seats. List everyone who will create or update tasks weekly, separate out anyone who can be a guest, and apply the increment rule to the remainder.
- Decide what AI will actually do. If the answer is "nothing specific yet," start without paid AI requests or AI Studio Plus. The Basic AI Studio allowance included with paid plans is enough to test one workflow.
- Choose billing frequency by certainty. With no refunds on annual plans, monthly billing at about 18% more is the cheaper mistake if the team might switch tools within a year.
What to change first
Count the people who truly need a paid seat and check where that number falls in Asana's seat increments before choosing a plan. If the team is five people or fewer and wants Gantt, calendar, and chat without per-seat costs, Pinateca is free for up to five people and ten boards.
Q1. Is Asana AI included in the Starter plan?
Yes, in part. Asana's pricing page lists AI Teammates, Asana Dash, and AI Studio as included on Starter, Advanced, and Enterprise. Usage beyond the included allowances is metered: AI requests cost $0.50 each prepaid or $0.60 each on pay as you go, and AI Studio Basic credits are capped monthly (50,000 per billing account on Starter).
Q2. How much does AI Studio Plus cost?
As of October 8, 2026, Asana's help center describes AI Studio Plus as packages of 100,000 credits, up to 1 million per purchase, that reset monthly and stack on Basic credits. The help article did not list a dollar amount; the price is shown at checkout in the admin console. Starter and Advanced customers can buy it by credit card.
Q3. Why would a team of seven pay for ten Asana seats?
Asana's pricing FAQ says seats are added one at a time between 2 and 5 users, then in increments of 5 up to 30 users. Under that rule, a team that grows past five buys seats in blocks of five. Confirm the seat count at checkout, since it determines the bill.
Q4. Can I get a refund if I cancel an annual Asana plan?
Asana's FAQ states that it does not offer refunds. If you cancel before renewal, you keep paid features until the end of the current subscription period, after which paid features and their associated data are no longer accessible.
Q5. Do guests count as paid seats in Asana?
The Starter plan lists unlimited free guests for collaborating with clients and partners at no extra cost. Teammates who create and manage work are billed as users under the plan's seat rules, so it is worth deciding early who will join as a guest.